One-page competitor comparison worksheet
Business name:
Website:
Date:
Customer comparisons before buying:
Why customers chose us:
Why we lost a sale:

Three competitors that matter most, and why
1. Business | Website | Why they matter
2. Business | Website | Why they matter
3. Business | Website | Why they matter

Choose 5 to 7 things customers weigh up.
Rate each Strong, Mixed, Weak or Not found. Cite a source for each fact.
Factor | Our business | Competitor 1 | Competitor 2 | Competitor 3 | Source links
1.
2.
3.
4.
5.
6. (optional)
7. (optional)

Two or three options for action, including doing nothing
Option | Evidence | Why it fits us
1.
2.
3. (optional)

Do not copy a competitor. Click the source before acting.